5. Policies and Objectives

This subject looks at setting the intentions of the event organising company,  the policies it will aim to adhere to and the objectives and targets it will aim to reach.

Developing a sustainability policy for your event and/or event organising company is an important step in formalizing and articulating your commitment to the process and the outcomes you hope to get. It is a good document to have to disseminate publicly, give for student enquiries, to new contractors and to new staff.

Setting objectives and supporting targets is a basic way to not only have somewhere to aim, but also to gauge how you have improved and if your undertakings are having a positive effect. The process of setting the objectives will entail detailed analysis of the issues and will upturn many underlying challenges and opportunities. The objectives you set for your event’s sustainability agenda should also include designation of responsibility of achieving them.